For example, many people who plan to visit outside their country for the first time might be curious about the process of obtaining a passport and if they will need a visa or any special requirements. A destination guide could include places to visit, dine, and sleep or focus on one type of activity.Ĭonsider what people who are planning travel typically search online and use that to create a guide and share your expertise. Similar to an itinerary, create a PDF or online guide to destination hot-spots or places that someone should consider when visiting a location. Pro Tip: Use Travefy to easily create your itineraries! To see an example of this in action, click here. You don’t have to give away too much of your expertise but just enough to entice and be helpful to the viewer and be sure to share your contact information in case they need help in planning their trip! ? Examples could include a packing list for a family visiting Disney World, going on a cruise, visiting Italy in the summer, you name it!Ĭreate one-day (or more) itineraries for select destinations. You can focus on a specific destination or type of travel. This is a simple yet highly searched resource! Who wouldn’t love a travel checklist to ensure they aren’t forgetting anything. For example, if you focus on family vacations you can create a short ebook of the “Top 10 Family Vacations in 2021” or “The Top Family-Friendly Beaches in the Caribbean”. Now for the fun part of creating your lead magnet! Below you will find various ideas to get you started on creating your lead magnet(s).Ĭreate a mini ebook of specific destinations or different types of travel experiences. This is also a great time to set up an automated email campaign for them as well so that they begin receiving specialized marketing emails from you to turn them into a warm lead.įor more help in creating email campaigns, check out our article about email marketing here. Once they have filled out the form with their email and any other relevant information, you can create a page thanking them that also has the option to download their free resource.Ĭreate an automated follow-up email for the new lead after they sign up for the free download. However, we recommend finding an automated solution so that the person receives the lead magnet right away. If you’re new to email marketing, you can also set up a Google Form and manually send the download once you receive the email. You can create landing pages with most email marketing tools so if you are using an email software, you can check if they have an option to create a form to collect information and create landing pages. Once the viewer clicks on the action to receive the lead magnet, you can take them to a landing page where they will enter their email address and any other information you wish to collect. This CTA will be the action they need to click to access the resource you’re offering through the lead magnet. This might be a button on your website, a link on your social media post, or a pop-up that appears when someone visits your website. Lead Magnet Conversionįirst, you will need a call to action (CTA). For more insight on effective email marketing, check out this article!īefore creating a lead magnet, it’s first helpful to review the conversion that your potential buyer will experience when receiving the lead magnet from you. Once you receive email addresses you can begin marketing to this new audience. What makes a lead magnet so valuable to marketers is that it allows them to collect email addresses while also providing a helpful resource showcasing their skills to the potential new buyer. A lead magnet might be an ebook, a PDF checklist, a guide, etc. The lead magnet is typically a digital download where the potential buyer will share their email address in order to receive the free digital download. A simple and popular way to generate new customer leads is to create a lead magnet! In this article, we will discuss what a lead magnet is, why it helps drive traffic to your business and ideas to get started with your own lead magnets! What is a Lead Magnet?Ī lead magnet is an incentive that a marketer (or in this case, the travel agent) will offer to potential buyers or clients.
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